Brandy inflation in the UK stood at -0.002% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 310 brandy SKUs from companies such as Hennessy, Courvoisier and Martell that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that The Bottle Club offered lowest prices of the total SKUs within the brandy category from April through June 2023, followed by Drinks Direct and Gerrys. According to the analysis, the price range of $20 and $50 was the most competitive, with 144 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, The Bottle Club had greatest share of lowest prices for individual SKUs in brandy in the UK in Q2 2023.
Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 40% alcohol; vsop and 40% alcohol; vs as the most popular (by number of SKUs) brandy variants. These were priced 81.27% lower than the average price of a brandy SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were The Bottle Club, Drinks Direct, Gerrys, ASDA and Tesco. According to the analysis, Bestway had the lowest average unit price, while the retailer with the widest product assortment was The Bottle Club.
The report brings attention to the intricate pricing dynamics within the brandy market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, The Bottle Club, Drinks Direct and Gerrys stood out as prominent e-retailers, providing competitive pricing for a substantial number of brandy SKUs. However, to comprehensively grasp brandy market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK brandy market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
