Brandy inflation in China stood at -20.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 9 brandy SKUs from companies such as Deau Cognac, Willm and Hennessy that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the brandy category from October through December 2023, followed by My dmart and . According to the analysis, the price range of $50 and $100 was the most competitive, with 6 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in brandy in China in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for brandy category by the retailers tracked by GlobalData. Among variants, the tracker revealed vsop; cognac and william pear as the most popular (by number of SKUs) brandy variants. These were priced 72.18% higher than the average price of a brandy SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, My dmart, , and . According to the analysis, My dmart had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the brandy market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, My dmart and stood out as prominent e-retailers, providing competitive pricing for a substantial number of brandy SKUs. However, to comprehensively grasp brandy market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China brandy market, buy the report here.