Baking ingredients inflation in Brazil stood at 37.400% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 424 baking ingredients SKUs from companies such as Dr. Oetker, Arcolor and Mavalério that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the baking ingredients category from October through December 2023, followed by Supermercado Pereira and Muffato. According to the analysis, the price range of $5 and below was the most competitive, with 279 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in baking ingredients in Brazil in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for baking ingredients category by the retailers tracked by GlobalData. Among variants, the tracker revealed sodium bicarbonate and corn starch as the most popular (by number of SKUs) baking ingredients variants. These were priced 71.7% lower than the average price of a baking ingredients SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Supermercado Pereira, Muffato, Delivery Extra and Pao de Acucar. According to the analysis, Pao de Acucar had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.
The report brings attention to the intricate pricing dynamics within the baking ingredients market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Supermercado Pereira and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of baking ingredients SKUs. However, to comprehensively grasp baking ingredients market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil baking ingredients market, buy the report here.