Baby milks inflation in Poland stood at -0.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 27 baby milks SKUs from companies such as Bebilon, HiPP and Nan that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Rossmann Poland offered lowest prices of the total SKUs within the baby milks category from October through December 2023, followed by Barbora Poland and Frisco. According to the analysis, the price range of $15 and $20 was the most competitive, with 13 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Rossmann Poland had greatest share of lowest prices for individual SKUs in baby milks in Poland in Q4 2023.
Analysis of the quarterly price data showed that Rossmann Poland offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed comfort; from birth and pronutra advance; infant formula; stage 1 as the most popular (by number of SKUs) baby milks variants. These were priced 16.55% higher than the average price of a baby milks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Rossmann Poland, Barbora Poland, Frisco, Leclerc and . According to the analysis, Leclerc had the lowest average unit price, while the retailer with the widest product assortment was Rossmann Poland.
The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Rossmann Poland, Barbora Poland and Frisco stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp baby milks market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland baby milks market, buy the report here.