The Italy market accounts for nearly 6% of the Western European liqueurs market size. The market registered a compound annual growth rate (CAGR) of -7.2% during 2017-22 and -7.52% decline over 2021. According to GlobalData’s deep-dive analysis report, Italy liqueurs market databook, other liqueurs accounted for a notable share of 56% among various liqueurs segments in the market in 2022, followed by bitters. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Davide Campari-Milano, Stock Spirits Group and Diageo held significant shares in the Italy liqueurs market in 2022. Concurrently, Averna, Gala Caffe and Campari led in terms of brand market share. Davide Campari-Milano had the leading market share by volume in 2022. Companies operating in the Italy liqueurs market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that on trade were the key channel of purchase for liqueurs, along with hypermarkets & supermarkets. Also, food & drinks specialists recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

On trade constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Hypermarkets & supermarkets was the next preferred channel in the Italy market.

Among the top Western European markets, Germany accounted for the highest volume share in 2022, followed by Austria, Spain, Finland, Republic of Ireland, the Netherlands, Denmark, the UK, Norway, Switzerland, France, Belgium, Sweden, Italy, and Portugal.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the liqueurs category and market forecast to 2027, buy the report here.

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