Hanesbrands has been granted a patent for a new brassiere design. The brassiere includes a body portion with a torso band and a pair of breast cups for support. It also features an under-bust support adhered to the body portion, which includes an underwire casing with a maximum elongation of less than or equal to 5%. The underwire casing has an outer fabric layer, an inner fabric layer, and a cushioning surface with a float pattern for wearer comfort. GlobalData’s report on Hanesbrands gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Hanesbrands, thermoformed fabric undergarments was a key innovation area identified from patents. Hanesbrands's grant share as of June 2023 was 1%. Grant share is based on the ratio of number of grants to total number of patents.

A brassiere with under-bust support and cushioning surface

Source: United States Patent and Trademark Office (USPTO). Credit: Hanesbrands Inc

A recently granted patent (Publication Number: US11659871B2) describes a new design for a brassiere that aims to provide improved support and comfort for the wearer. The brassiere includes a body portion that partially encircles the wearer and features a torso band and a pair of breast cups. What sets this design apart is the use of an under-bust support that is adhered to the body portion with an adhesive and positioned adjacent to the lower periphery of the breast cups. This under-bust support includes an underwire casing with a maximum elongation of less than or equal to 5%. The underwire casing consists of an outer fabric layer and an inner fabric layer, which create a channel between them. The inner fabric layer has a cushioning surface with a float pattern that comes into contact with the wearer.

The patent also describes a method for manufacturing this brassiere. The method involves providing the body portion of the brassiere, which includes the pair of breast cups. The underwire is then adhered directly to the interior surface of the body portion using an adhesive, specifically a reactive adhesive, a heat-set adhesive, or a thermoplastic. The underwire is attached adjacent to the lower periphery of the breast cups. Additionally, the outer fabric layer of the underwire casing is attached to the inner fabric layer, which has a cushioning surface made of silicone, polyurethane, foamed silicone, or foamed polyurethane. The underwire casing is then attached to the body portion.

Overall, this patent introduces a new design and manufacturing method for a brassiere that aims to provide improved support and comfort for the wearer. The use of an under-bust support adhered with an adhesive and an underwire casing with specific characteristics sets this design apart from traditional brassieres. The method described in the patent provides a detailed process for manufacturing this innovative brassiere.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.