General Mills. has filed a patent for a pet dental treat designed to improve oral health in dogs. The treat features a tooth-shaped outer shell with a soft, chewy inner core that helps remove plaque and tartar. Additionally, the treat includes a pocket for adding functional additives like vitamins or medicine. GlobalData’s report on General Mills gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on General Mills, Filled confectionary manufacturing was a key innovation area identified from patents. General Mills's grant share as of January 2024 was 72%. Grant share is based on the ratio of number of grants to total number of patents.

Pet dental treat with chewy core and tooth-shaped shell

Source: United States Patent and Trademark Office (USPTO). Credit: General Mills Inc

A patent application (Publication Number: US20240024225A1) describes a method for producing pet dental treats with a unique design. The method involves forming a body with a soft, chewy, porous inner core and an outer shell that is tooth-shaped in cross-section. The outer shell includes in-turned retaining elements at the entrance region of a longitudinally extending slot, creating a pocket within the slot. An edible insert can be inserted into this pocket, with the retaining elements preventing the insert from falling out. The edible insert can include medicinal items, vitamins, supplements, palatability enhancers, digestion additives, or mouth surface effective compositions, in forms such as pills, capsules, gummies, or paste.

Additionally, the method includes applying coatings containing bio-active compounds to the inner core's exposed surfaces. These bio-active compounds can include probiotics, enzymes, antioxidants, antimicrobials, vitamins, calcium sources, flavorings, calcium chelating agents, plant compounds, and plant extracts. The body of the pet dental treat is formed using ingredients like rice flour, potato flour, potato starch, gelatin, glycerin, pea starch, cultured whey, cellulose, citric acid, and salt. The resulting pet dental treat combines a unique design with functional elements to provide oral health benefits to pets while offering a variety of options for customization based on the specific needs of individual animals.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.