The Romania market accounts for nearly 3% of the Eastern European flavoured alcoholic beverages market size. The market registered a compound annual growth rate (CAGR) of 3.0% during 2017-22 and 2% growth over 2021. According to GlobalData’s deep-dive analysis report, Romania flavoured alcoholic beverages market databook, wine coolers accounted for a notable share of 41% among various flavoured alcoholic beverages segments in the market in 2022, followed by pre-mixed spirits. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Bacardi, Diageo and Halewood International held significant shares in the Romania flavoured alcoholic beverages market in 2022. Concurrently, Bacardi Breezer, Smirnoff Ice and Caribbean Twist led in terms of brand market share. Bacardi had the leading market share by volume in 2022. Companies operating in the Romania flavoured alcoholic beverages market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for flavoured alcoholic beverages, along with on trade. Also, hypermarkets & supermarkets recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

Food & drinks specialists constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. On trade was the next preferred channel in the Romania market.

Among the top Eastern European markets, Bulgaria accounted for the highest volume share in 2022, followed by Poland, the Ukraine, and Romania.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the flavoured alcoholic beverages category and market forecast to 2027, buy the report here.

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