The Bulgaria market accounts for nearly 9% of the Eastern European flavoured alcoholic beverages market size. The market registered a compound annual growth rate (CAGR) of 12.0% during 2017-22 and 4% growth over 2021. According to GlobalData’s deep-dive analysis report, Bulgaria flavoured alcoholic beverages market databook, pre-mixed spirits accounted for a notable share of 50% among various flavoured alcoholic beverages segments in the market in 2022, followed by wine coolers. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Bacardi, Sis Industries and Diageo held significant shares in the Bulgaria flavoured alcoholic beverages market in 2022. Concurrently, Bacardi Breezer, Bubbles Party and Smirnoff Ice led in terms of brand market share. Bacardi had the leading market share by volume in 2022. Companies operating in the Bulgaria flavoured alcoholic beverages market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that on trade were the key channel of purchase for flavoured alcoholic beverages, along with hypermarkets & supermarkets. Also, convenience stores recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

On trade constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Hypermarkets & supermarkets was the next preferred channel in the Bulgaria market.

Among the top Eastern European markets, Bulgaria accounted for the highest volume share in 2022, followed by Poland, the Ukraine, and Romania.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the flavoured alcoholic beverages category and market forecast to 2027, buy the report here.

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