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August 12, 2022updated 19 Aug 2022 4:28pm

North America’s drinks industry wants to fill more digital-media jobs

Some parts of the world are investing more heavily in digital media roles than others

By Data Journalism Team

North America extended its dominance for digital media hiring among drinks industry companies in the three months ending June.

The number of roles in North America made up 50.3% of total digital media jobs – up from 34.1% in the same quarter last year.

That was followed by Asia-Pacific, which saw a 4.4 year-on-year percentage point change in digital media roles.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements, it allows GlobalData to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the drinks industry?

The fastest growing country was the US, which saw 28.6% of all digital media job adverts in the three months ending June 2021 increasing to 43.4% in the three months ending June this year.

That was followed by India (up 6.8 percentage points), France (1.6), and Canada (0.8).

Which cities and locations are the biggest hubs for digital media workers in the drinks industry?

Some 3.5% of all drinks industry digital media roles were advertised in Washington D.C. in the three months ending June.

That was followed by Paris with 2.4%, Los Angeles with 2.3% and Celle in Germany with 1.9%.

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