The global consumer industry experienced a 20% rise in new job postings related to digitalization in Q1 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 22% increase versus Q1 2022. Digitalization is one of the eight mega-trends that GlobalData covers as part of the TrendSights series of consumer insight studies. GlobalData’s Digitalization – Consumer TrendSights Analysis report highlights the market drivers, the relevance of trends by sector and provides strategic take-outs for new product development. Buy the report here.

Smarter leaders trust GlobalData

Notably, Management Occupations jobs accounted for a 21% share of the global consumer industry’s digitalization-related total new job postings in Q1 2023, up 25% over the prior quarter.

Management Occupations drive digitalization-related hiring activity

Management Occupations, with a share of 21%, emerged as the top digitalization-related job roles within the consumer industry in Q1 2023, with new job postings rising by 25% quarter-on-quarter. Sales and Related Occupations came in second with a share of 10% in Q1 2023, with new job postings rising by 27% over the previous quarter.

The other prominent digitalization roles include Computer and Mathematical Occupations with a 7% share in Q1 2023, Business and Financial Operations Occupations with a 6% share of new job postings.

Top five companies in consumer industry accounted for 30% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q1 2023 were VF, US Foods Holding, Coty, LVMH Moet Hennessy Louis Vuitton, and McCormick. Together they accounted for a combined share of 30% of all digitalization-related new jobs in the consumer industry.

VF posted 2,916 digitalization-related new jobs in Q1 2023, US Foods Holding 1,678 jobs, Coty 1,552 jobs, LVMH Moet Hennessy Louis Vuitton 1,027 jobs, and McCormick 1,007 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 51.55% share of total new job postings, Q1 2023

The largest share of digitalization-related new job postings in the consumer industry in Q1 2023 was in the US with 51.55% followed by France (6.15%) and the UK (4.28%). The share represented by the US was seven percentage points higher than the 44.41% share it accounted for in Q4 2022.

For further understanding of GlobalData's Digitalization – Consumer TrendSights Analysis, 2022 buy the report here.

Data Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.