Digital media roles took the longest to fill across tech roles in the drinks industry in the second quarter, according to GlobalData’s analysis of millions of online job ads.

Digital media job ads at these companies were online for an average of 55.7 days before being taken offline during the quarter, meaning they took 20.7 days longer to fill than an average job at the same companies.

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The figure for the second quarter was an increase compared to the equivalent figure a year earlier, indicating that the required skillset for these roles has become harder to find in the past year.

Digital media is one of the topics that GlobalData has identified as being a key disruptive technology force facing companies in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

Digitalisation jobs took the second longest to fill on average at 51.8 days, while artificial intelligence came third among the tech themes tracked by GlobalData and which were linked to at least 100 job ads in the drinks industry in each of the past five quarters.

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The drinks industry found it harder to recruit digital media jobs compared to the wider market, with ads online for 63.3% more time on average compared to similar jobs across the entire jobs market.

At the other end of the scale cybersecurity-related positions were the quickest to fill in the drinks industry in Q2, with positions closing during that period having been online for an average of 30.1 days.

GlobalData's job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they're posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.