Mentions of big data within the filings of companies in the beverage industry were 41% lower in the second quarter of 2022 than in Q2 of 2021, GlobalData analysis shows.

However, the frequency of sentences related to big data between July 2021 and June 2022 was 227% higher than in 2016 GlobalData, Just Drinks‘ parent, first began to track the key issues referred to in company filings.

When drinks manufacturing companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Big data is one of these topics – companies that excel and invest in these areas are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

To assess whether big data is featuring more in the summaries and strategies of drinks manufacturing companies, two measures were calculated. Firstly, GlobalData looks at the percentage of companies that have mentioned big data at least once in filings during the past twelve months – this was 57% compared to 24% in 2016. Secondly, the group calculated the percentage of total analysed sentences that referred to big data.

Of the 20 biggest employers in the beverages industry, Tingyi (Cayman Islands) Holdings Corp. was the company that referred to big data the most between July 2021 and June 2022. Coca-Cola HBC mentioned big data the second most. Other top employers with high big data mentions included Diageo, Pernod Ricard and PepsiCo.

Across all drinks manufacturing companies, the filing published in the second quarter of 2022 that exhibited the greatest focus on big data came from Tingyi (Cayman Islands) Holdings Corp. Of the document's 1,919 sentences, five (0.3%) referred to big data.

GlobalData also categorises big data mentions by a series of sub-themes. Of these sub-themes, the most commonly referred to topic in the second quarter of 2022 was 'data analytics', which made up 80% of all big data sub-theme mentions by drinks manufacturing companies.

This analysis provides an approximate indication of which companies are focusing on big data and how important the issue is considered within the beverages industry, but it also has limitations and should be interpreted carefully. For example, a company mentioning big data more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into big data have been successes or failures.