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March 24, 2020updated 04 Feb 2022 1:31pm

Why there must be more to your spirits brand than provenance and quality – Part II – comment

Earlier this month, category commentator Richard Woodard set the cat among the spirits pigeons when he argued that there's more to a successful spirits brand than the traditional cues. Richard returns to our pages here with... more of the same.

Earlier this month, category commentator Richard Woodard set the cat among the spirits pigeons when he argued that there’s more to a successful spirits brand than the traditional cues. Richard returns to our pages here with… more of the same.

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