The opening this week of The Macallan’s newly-“reimagined” Scotch whisky distillery by Edrington is a defining moment in the category, believes Neil Ridley. So, what is the knock-on effect for the rest of the Scotch industry?
Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals – Comment
The opening this week of The Macallan's newly-"reimagined" Scotch whisky distillery by Edrington is a defining moment in the category, believes Neil Ridley. So, what is the knock-on effect for the rest of the Scotch industry?
