The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery owner. The journalist’s questions got me thinking about the deep confusion around the term ‘marketing’.
Why is wine marketing so stale? – Comment
The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery owner. The journalist's questions got me thinking about the deep confusion around the term 'marketing'.
June 2, 2016