What does rum need to do to recognise its potential? - Comment

What does rum need to do to recognise its potential? – Comment

The much-touted 'demise' of gin is surely music to the rum category's collective ears. However, spirits commentator Neil Ridley argues the spirit must first find its way out of the Wild West and lose its 'sweet-toothed' perception before making a play for the hearts and throats of today's consumers.

The much-touted ‘demise’ of gin is surely music to the rum category’s collective ears. However, spirits commentator Neil Ridley argues the spirit must first find its way out of the Wild West and lose its ‘sweet-toothed’ perception before making a play for the hearts and throats of today’s consumers.

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