What does 'luxury' mean to Millennials? - Comment

What does ‘luxury’ mean to Millennials? – Comment

At Beam Suntory's big reveal for Courvoisier in Paris, it became clear that more and more brands are on a quest for authenticity, in order to reach that all-important Millennial consumer. The latest brand alignment sees Courvoisier back in Paris, where it was the toast of the Golden Age and the drink enjoyed at the opening of the Eiffel Tower in 1889.

September 23, 2015

At Beam Suntory's big reveal for Courvoisier in Paris this week, it became clear that more brands are on a quest for authenticity, in order to reach that all-important Millennial consumer. The latest brand alignment sees Courvoisier back in Paris, where it was the toast of the Golden Age and the drink enjoyed at the opening of the Eiffel Tower in 1889.

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