View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. Comment
March 5, 2009

View from A Farr – Brits still giving iced tea the cold shoulder

Britvic Soft Drinks has just signed an exclusive bottling agreement with Pepsi Lipton International to distribute Lipton Ice Tea in the UK. The deal offers the brand growth potential but, Annette Farr suggests, to make significant progress Britvic is going to have to change the British mindset regarding iced tea.

This content is for 1 Month Trial, Corporate Account, Corporate – Member, and Annual membership members only.
Login Join Now

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks