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March 5, 2009

View from A Farr – Brits still giving iced tea the cold shoulder

Britvic Soft Drinks has just signed an exclusive bottling agreement with Pepsi Lipton International to distribute Lipton Ice Tea in the UK. The deal offers the brand growth potential but, Annette Farr suggests, to make significant progress Britvic is going to have to change the British mindset regarding iced tea.

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