There can be little debate about the role the Highball serve has had in Scotch whisky’s performance in Japan. The serve – comprising whisky, water and ice – is Japan’s most famous drink, as well as the country’s biggest contribution to modern drinking society.
Stay informed for just £1! *
Get access to unbiased and data-driven news with a subscription to Just Drinks.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages - Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists
Have a Subscribtion Sign in
Go deeper with GlobalData
Get help with subscribing or signing in
