From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.
Soft drinks fight to stay relevant in COVID-19 world – comment
From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.