Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella – championing the famous red and white Coca-Cola logo across the board. Instead of having seperate brand campaigns for each variant, the hope is that all four benefit from one brand Coke message.
Seeing red – Can Coca-Cola Co’s new brand strategy solve the sugar problem and buy the world a Coke at the same time? – Comment
Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella - championing the famous red and white Coca-Cola logo across the board. Instead of having seperate brand campaigns for each variant, the hope is that all four benefit from one brand Coke message.
January 20, 2016
Related Company Profiles
CSD Holding AG
Coca-Cola GmbH
The Coca-Cola Co