Consumers have repeatedly shown the value of appealing to nostalgia in their love of things that resonate with their younger selves or due to affinities for decades past. The Coca-Cola Co is now targeting this impulse, tied in with the ’80s-fuelled nostalgia of hit series Stranger Things, to bring back one of its biggest failures.
How are tech and delivery trends impacting the packaging of consumer goods?
A significant number of consumers are switching more permanently to e-commerce and home delivery when they shop. These lifestyle changes look here to stay, having been accelerated by the pandemic, and we are now seeing pack design and packaging change as a result.
GlobalData’s report on Consumer Tech and Delivery Trends in Packaging decodes this new landscape and provides actionable insights for new product pack design and packaging solutions in the FMCG value chain.
Download this free report for:
by GlobalData
- Data and insights into current consumer behavior
- Market outlook for e-commerce in consumer-packaged goods
- Strategic recommendations for packaging
- Insight into continuing concerns surrounding sustainability
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How are tech and delivery trends impacting the packaging of consumer goods?
A significant number of consumers are switching more permanently to e-commerce and home delivery when they shop. These lifestyle changes look here to stay, having been accelerated by the pandemic, and we are now seeing pack design and packaging change as a result.
GlobalData’s report on Consumer Tech and Delivery Trends in Packaging decodes this new landscape and provides actionable insights for new product pack design and packaging solutions in the FMCG value chain.
Download this free report for:
by GlobalData
- Data and insights into current consumer behavior
- Market outlook for e-commerce in consumer-packaged goods
- Strategic recommendations for packaging
- Insight into continuing concerns surrounding sustainability