
Regulations and unpredictable trading conditions can make India’s spirits market challenging but an expanding middle class and, crucially, a growing interest in products beyond whisky offers distillers opportunities.
India’s spirits market remains a complex place to do business but, as incomes expand, tastes are becoming more varied, writes Richard Woodard.
Regulations and unpredictable trading conditions can make India’s spirits market challenging but an expanding middle class and, crucially, a growing interest in products beyond whisky offers distillers opportunities.