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October 29, 2020

How to adapt your beer sales to the ‘new normal’ – comment

Back in the early days of the novel coronavirus, a pandemic that has become so much a part of our lives this year, brewery owners and operators were focused on one thing and one thing only: Survival. No one had the time to waste pondering how the market might play out in six months or a year when many, perhaps even most, industry observers were predicting the very strong possibility of an industry collapse.

By Stephen Beaumont

Back in the early days of the novel coronavirus, a pandemic that has become so much a part of our lives this year, brewery owners and operators were focused on one thing and one thing only: Survival. No one had the time to waste pondering how the market might play out in six months or a year when many, perhaps even most, industry observers were predicting the very strong possibility of an industry collapse.

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