Has Diageo made a mistake in bringing back Brora and Port Ellen? - Editor's Viewpoint

Has Diageo made a mistake in bringing back Brora and Port Ellen? – Editor’s Viewpoint

I’ve heard both sides on today’s news from Diageo. One friend is getting quite excited at being able to buy a bottle of a single malt Scotch whisky they have hitherto been unable to afford a glass of, while another is bemoaning the end of what they call "something very special" as two of Scotch’s "best-kept secrets" bubbles back to the surface.

October 9, 2017

I’ve heard both sides on today’s news from Diageo. One friend is getting quite excited at being able to buy a bottle of a single malt Scotch whisky they have hitherto been unable to afford a glass of, while another is bemoaning the end of what they call “something very special” as two of Scotch’s “best-kept secrets” bubble back to the surface.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages
Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in