This month, soft drinks commentator Lucy Britner takes a closer look at the changing nature of functional drinks as big soda moves further into the performance space.
Functional drinks flex their muscles as ‘ultra-performance’ takes hold – comment
This month, soft drinks commentator Lucy Britner takes a closer look at the changing nature of functional drinks as big soda moves further into the performance space.
Related Company Profiles
Monster Beverage Corp
USA Weightlifting
Coca-Cola GmbH
Ascent Corporation
The Coca-Cola Co