Editor's Viewpoint - Is Diageo approaching its "Et tu, Brute" Moment?

Editor’s Viewpoint – Is Diageo approaching its “Et tu, Brute” Moment?

It would be very easy to get carried away by the latest stirrings from Diageo over in the US. Indeed, when the Securities & Exchange Commission comes knocking, it would take a particularly ignorant person to not get carried away. But, is this as big a deal as it at first seems?

It would be very easy to get carried away by the latest stirrings from Diageo over in the US. Indeed, when the country's Securities & Exchange Commission comes knocking, it would take a particularly ignorant person to not get carried away. But, is this as big a deal as it at first seems?

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