Diageo’s move to take back full control of Don Julio certainly indicates the potential for Tequila. However, it is the company’s divestment of Bushmills that speaks even louder, to the future for Irish whiskey.
Editor’s Viewpoint – Diageo’s Sale of Bushmills an Admission of Defeat to Pernod Ricard’s Jameson?
Diageo's move to take back full control of Don Julio certainly indicates the potential for Tequila. However, it is the company's divestment of Bushmills that speaks even louder, to the future for Irish whiskey.
November 3, 2014
Related Company Profiles
Tullamore Dew Company Limited
Bushmills
Jameson LLC
Dublin Whiskey Company
Tequila Holdings, Inc.