Could finite supply and high agave prices be about to burst Tequila’s celebrity-driven bubble?

Tequila is not unfamiliar with periods of volatility, and at some point the growth that has supercharged interest in the category will surely come to an end.

Richard Woodard August 10, 2022

Prices of Agave – the plant used in the production of Tequila – are skyrocketing on the back of surging demand. Image Credit: Sam Carrera // Shutterstock

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