Comment - Wine - New World's Battle to be Taken Seriously

Comment – Wine – New World’s Battle to be Taken Seriously

While the New World has made hay at the volume end of the global market, many of the Southern Hemisphere's wine producers find themselves at a crossroads, with efforts to encourage trading-up battling against consumers' perceptions. Chris Losh takes a look at the quandary facing the likes of Australia, Chile, New Zealand and South Africa.

While the New World has made hay at the volume end of the global market, many of the Southern Hemisphere’s wine producers find themselves at a crossroads, with efforts to encourage trading-up battling against consumers’ perceptions. Chris Losh takes a look at the quandary facing the likes of Australia, Chile, New Zealand and South Africa.

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