View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. Comment
April 1, 2011

Comment – The Game Plan has Changed for Coca-Cola Co and PepsiCo

Diet Coke last week superseded Pepsi for the first time as the number-two-selling US soft drink, but is it now less about the headline brands for these firms and more about their broader strategies?

This content is for 1 Month Trial, Corporate Account, Corporate – Member, and Annual membership members only.
Login Join Now

Related Companies

Topics in this article: , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks