Diet Coke last week superseded Pepsi for the first time as the number-two-selling US soft drink, but is it now less about the headline brands for these firms and more about their broader strategies?
Comment – The Game Plan has Changed for Coca-Cola Co and PepsiCo
Diet Coke last week superseded Pepsi for the first time as the number-two-selling US soft drink, but is it now less about the headline brands for these firms and more about their broader strategies?
April 1, 2011