As we head back from Pernod Ricard’s Capital Markets Day, held this year in Scotland, it takes a fair bit of effort to see past the company’s upbeat take on the future for its Scotch whisky portfolio. A morning of scene-setting, market drill-downs and ‘any questions’ with the firm’s top brass yesterday (30 May) suggests that there’s gold in them there hills, and Pernod has just the right type of drilling equipment.
Comment – Spirits – Pernod Ricard and the Scotch Markets of Tomorrow
As we head back from Pernod Ricard's Capital Markets Day, held this year in Scotland, it takes a fair bit of effort to see past the company's upbeat take on the future for its Scotch whisky portfolio.