April 19, 2011updated 04 Feb 2022 1:32pm
Comment – Spirits – Irish Whiskey: Green Shoots Keep on Growing
A change in permitted terms for Irish whiskey in the US has been turned from a problem into an opportunity by the market leader, Pernod Ricard's Irish Distillers. Whilst Richard Woodard is happy to applaud the unit's handling of the matter, could this not be used as a springboard, he asks, for the category as a whole to really hit the gas?