The most unexpected new product in the white spirits world so far this year has to be Burrough’s Reserve, a sipping gin from Pernod Ricard’s team at Beefeater. Chris Mercer looks at the launch of the new product, and what it says for the broader area of innovation in spirits.
Comment – Spirits – (Burrough’s) Reserve the Right to Innovate
The most unexpected new product in the white spirits world so far this year has to be Burrough's Reserve, a sipping gin from Pernod Ricard's team at Beefeater. Chris Mercer looks at the launch of the new product, and what it says for the broader area of innovation in spirits.
July 16, 2013