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  1. Columns
July 21, 2011updated 04 Feb 2022 1:32pm

Comment – Spirits – And, For the Lady?

Ladies are all the rage in the drinks industry, it would appear. With product launches in beer, soft drinks and spirits targetting the fairer sex, it would appear that the female of the species is in the spotlight. But, Richard Woodard is unimpressed - and he's got Diageo in his crosshairs.

Ladies are all the rage in the drinks industry, it would appear. With product launches in beer, soft drinks and spirits targetting the fairer sex, it would appear that the female of the species is in the spotlight. But, Richard Woodard is unimpressed – and he’s got Diageo in his crosshairs.

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