Following the news that Red Bull will have to drop its “Red Bull gives you wings” tagline in the US due to misleading advertising, Ray Rowlands of Drinksinfo Ltd takes a look at some other contentious marketing, and finds that energy drinks are not the only beverages that have got into hot water over promotional claims.
Comment – Soft Drinks & Water – Red Bull Doesn’t Give You Actual Wings
Following the news that Red Bull will have to drop its “Red Bull gives you wings” tagline in the US due to misleading advertising, Ray Rowlands of Drinksinfo Ltd takes a look at some other contentious marketing, and finds that energy drinks are not the only beverages that have got into hot water over promotional claims.
October 14, 2014
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