Despite the small 2% increase in value sales and 1% in volume recorded in last week’s publication of the Britvic Soft Drinks Report 2010, the results for 2009 show there has been a sea change in the UK soft drinks landscape. Along with legislative challenges, argues Annette Farr, this presents a worrying picture.
Comment – Soft Drinks & Water – Moving Forwards By Going Backwards
Despite the small 2% increase in value sales and 1% in volume recorded in last week's publication of the Britvic Soft Drinks Report 2010, the results for 2009 show there has been a sea change in the UK soft drinks landscape. Along with legislative challenges, argues Annette Farr, this presents a worrying picture.
April 6, 2010
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