The downturn has proved a fillip for private label soft drinks brands. In his last commentary of the year, Richard Corbett takes a look at the sub-category, and warns that the stigma attached to buying ‘shops-own’ is dead and buried.
Comment – Soft Drinks & Water – Learning to Live with Private Label
The downturn has proved a fillip for private label soft drinks brands. In his last commentary of the year, Richard Corbett takes a look at the sub-category, and warns that the stigma attached to buying 'shops-own' is dead and buried.