A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.
Comment – Soft Drinks & Water – Coke Life: Hit or Miss?
A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.
July 16, 2014
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