The news yesterday (22 July) that SABMiller’s Q1 volumes were down points to a tough three months for the brewer. After all, the period included almost three weeks of World Cup action – if a beer producer can’t sell its wares during the biggest sporting event on the planet, then something surely has to be amiss. Closer inspection of the firm’s first quarter, however, suggests that SABMiller actually had as good a Q1 as it could have hoped for. Indeed, as one analyst said yesterday: “(SABMiller) survived everything short of a locust plague”.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only