When the scientists are wheeled out to discuss the latest drinks scare story, we cow to their words. But, wait. Pete Brown has dug a little deeper, and found that their perceived statements of fact have quite a few holes. These holes, Pete feels, are opportunities for our industry – if only we’ve got the stomach to crawl through them.
Comment – Beer – The (Mis)Appliance of Science
When the scientists are wheeled out to discuss the latest drinks scare story, we cow to their words. But, wait. Pete Brown has dug a little deeper, and found that their perceived statements of fact have quite a few holes. These holes, Pete feels, are opportunities for our industry - if only we've got the stomach to crawl through them.
July 14, 2011