In Denmark, this month, Pete Brown bore witness to the latest attempt by a multinational brewer to give its flagship beer a global identity. This well-worn road, however, is beset by perils and pitfalls. For beer, warns Pete, even moreso.
Comment – Beer – The Failings of the Global Beer Brands
In Denmark, this month, Pete Brown bore witness to the latest attempt by a multinational brewer to give its flagship beer a global identity. This well-worn road, however, is beset by perils and pitfalls. For beer, warns Pete, even moreso.
April 21, 2011
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