Even before Fortune Brands switched to become solely a spirits player, divesting itself of its golf and home & security divisions earlier this year, the US company seemed quite proud of not behaving like a potential takeover target. As speculation swirled that Beam Inc, which came into existence in October, was set for a short shelf-life, the purchase of the Skinnygirl RTD brand in March suggested the company was not spending its days waiting by the telephone.
Comment – Beam Cooley buy gives Diageo, Pernod Ricard further hurdle to cross
Even before Fortune Brands switched to become solely a spirits player, divesting itself of its golf and home & security divisions earlier this year, the US company seemed quite proud of not behaving like a potential takeover target.