Corporate results announcements, particularly in difficult times, are awash with euphemism and circumlocution. This year’s buzzwords, from London to Paris to Kentucky, have included the likes of “Covid super-cycle”, “inventory stablisation” and “normalisation trends”. But there came a moment during the analyst call following Brown-Forman’s decidedly lacklustre Q3 results announcement earlier this month when company president and CEO Lawson Whiting appeared to tire of such flannel.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in
*30-day digital subscription for £1. Available to new subscribers only