In the same way that sports fans might jump at the pre-game offer of a draw against feared opponents, Carlsberg management would probably have been happy if – when the coronavirus lockdown started – a benevolent angel granted them a guaranteed half-year sales slide of ‘only’ 12%.
Brewers should offload value assets as worst-case COVID scenario fails to materialise – comment
In the same way that sports fans might jump at the pre-game offer of a draw against feared opponents, Carlsberg management would probably have been happy if - when the coronavirus lockdown started - a benevolent angel granted them a guaranteed half-year sales slide of 'only' 12%.
July 10, 2020
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