Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category – almost transcends it – buy a rum brand? Richard Woodard investigates.
Bacardi’s Banks Buy: Are Big Spirits Companies Failing to Innovate? – Comment
Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category - almost transcends it - buy a rum brand? Richard Woodard investigates.