The activation features US comedy actor & writer Mindy Kaling in a nationwide TV spot and highlights the health benefits of movement. PepsiCo said the push “comes at a time when consumers are seeking products with functional ingredients” and ways to help support a “healthy immune system”.

Propel Immune Support, launched in October last year, is a zero-sugar bottled water in two flavours that contains a range of vitamins as well as zinc. According to the brand owner, a single-serve 20oz (60cl) bottle has the 100% recommended daily intake of vitamin C and 30% of the recommended daily dose of zinc. The SRP on a bottle is US$1.49.

Twelve months ago, Talking Rain, the owner of the Sparkling Ice brand, launched the “immunity-boosting” Talking Rain Essentials. Ingredients include zinc, calcium, magnesium and a range of vitamins.

Why bottled water should tap into more drinking occasions – Click here for a just-drinks comment

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Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

Discover the Impact