The activation features US comedy actor & writer Mindy Kaling in a nationwide TV spot and highlights the health benefits of movement. PepsiCo said the push “comes at a time when consumers are seeking products with functional ingredients” and ways to help support a “healthy immune system”.
Propel Immune Support, launched in October last year, is a zero-sugar bottled water in two flavours that contains a range of vitamins as well as zinc. According to the brand owner, a single-serve 20oz (60cl) bottle has the 100% recommended daily intake of vitamin C and 30% of the recommended daily dose of zinc. The SRP on a bottle is US$1.49.
Twelve months ago, Talking Rain, the owner of the Sparkling Ice brand, launched the “immunity-boosting” Talking Rain Essentials. Ingredients include zinc, calcium, magnesium and a range of vitamins.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData